I'd been looking at a few of the usual brands and had almost gotten a play mat by Tiny Love (another brand we like) when we found this one at The SM Store (It's also available at SM's Baby Company—Oops is exclusively distributed by SM). I've been eyeing this Swiss brand since I first featured some of their products in a New Mom Must-Haves feature for Smart Parenting magazine in 2013. I love how their designs are modern and design-y, while still being fun. The colors are bright but not neon and not limited to the primaries or the rainbow. Call me selfish, but I like my baby gear to be pleasing to my eyes, too. Not that the other play mats weren't also adorable (Skip Hop and Infantino also have great designs). Every mom has her own preference. But the City Gym had the features that were in my must-have list.